PUBG Mobile is betting that nostalgia is the ultimate power-up. The battle royale giant has partnered with Spacetoon — the Arabic-language broadcaster that introduced an entire generation of the region to Japanese anime — to launch an exclusive Arabic Voice Pack, now live in the game’s Crystal Shop across the Middle East and North Africa.
The hook is not a new skin or a limited-time mode. It is voices. The pack reunites four of the most recognizable Arabic voice actors from Spacetoon’s golden era, the ones whose performances defined how millions of Arab kids first heard their favorite anime characters. For anyone who grew up in front of Spacetoon in the 2000s, these are not random cameos — they are the actual voices in their memories.
The featured cast reads like a roll call of MENA anime royalty: Eyas Abu Ghazala, the Arabic voice of Naruto Uzumaki; Rafat Bazo, who voiced Sasuke Uchiha; Mohammad Mustafa, the voice behind Orochimaru; and Marwan Farhat, who played Iruka Umino. Crucially, PUBG Mobile says the actors did not reinterpret their roles for the game. Each line was recorded in the exact style that made these performances iconic in the first place.
Why it matters
This is a smart, low-cost play in a region where PUBG Mobile is less a game than a cultural fixture. Rather than chasing another global IP crossover, developer Tencent-owned Level Infinite is mining local memory — leaning on a homegrown brand that carries real emotional weight for Arab players in their twenties and thirties. Spacetoon, for its part, extends a four-decade-old broadcast legacy into a place its original audience actually spends time now: inside a mobile shooter.
The Arabic Voice Pack and an accompanying Space Gift are available now through the in-game Crystal Shop for a limited time. Neither company has disclosed pricing, how long the window stays open, or whether the collaboration will expand beyond audio into skins or events — the kind of details that usually determine whether a nostalgia drop becomes a genuine moment or just a quiet shop listing.
For now, the pitch is simple and effective: the voices that raised a generation of anime fans are back, and this time they are dropping into Erangel.
