While an increasingly saturated Web3 media space has begun to mature and become more competitive, one podcast has broken out of the pack by both distinguishing itself as the go-to X Space for all things cryptocurrency, and penetrating the ever-elusive mass market media audience. Going under the moniker “The Aggregated” following a recent reband, Web3’s top podcast is now well-renowned as a force to be reckoned with for its role connecting on-chain ecosystems with the tech enthusiasts and finance bros. Hosted by long-time Polygon DeFi leader QuickSwap, “The Aggregated” is notorious for its uncanny ability to land high-profile guests and deliver cutting-edge innovation, deep insights, and juicy alpha every single week. As Web3’s premier podcast, “The Aggregated” owes its success to a trio of norm-defying moves that have successfully advanced Web3’s decentralized technologies into the mass market media scene.
Table of Contents
Setting Sail: The Transition from Grassroots Focus to Expansive Industry Coverage
Holding its inaugural episode in early 2023, QuickSwap launched its podcast under the name “All Roads Lead to Polygon”. With a singular focus on promoting and uniting the Polygon community and its high-performance scalability solutions, the weekly podcast rapidly accrued a massive and enthusiastic following on X, with attendee counts often exceeding 50,000 unique listeners per episode. QuickSwap’s success was further solidified when its podcast earned recognition for being the second most popular Twitter Space of 2023, solidifying its status as a must-listen-to for Polygon founders, developers, and community members.
From the very beginning, it seems QuickSwap has had grand intentions to galvanize the entire Web3 industry to make noise in the mass market. The project had started small with a grassroots podcast, and had found a secure niche and loyal audience in the Web3 media space. Nonetheless, in early 2024 QuickSwap announced a rebrand to “The Aggregated,” a bold move that referenced its origins as a Polygon pioneer, but affirmed its larger objective to champion industry-wide inclusion and community by welcoming a wider group of projects and ecosystems – not to mention frequent speakers from traditional industries as well.
Maintaining Neutrality: Curating a Forum for Open Debate and Discussion
By expanding its focus, “The Aggregated” has opened its arms to the entire Web3 community, inviting a diverse array of industry leaders to share their perspectives, ideas, and visions for adoption. Today, the podcast has established itself as a unifying force for good, bringing together opposing figures and perspectives from across the space to hold critical and thought-provoking debates.
Contrary to common knowledge, one of the key drivers of the podcast’s success has been its willingness to moderate debates between opposing figures on complex and controversial topics – the same topics that many other content creators have chosen to stay away from for fear of reprisal within a current “cancel culture” climate. “The Aggregated” has served as a truly open forum where honest debates and diverse personalities have come together, ultimately offering listeners a deeper and more nuanced understanding of the industry’s most pressing issues.
Delivering Value: Free Education and Tangible Opportunities for Newcomers
Beyond supporting and facilitating critical discussions, “The Aggregated” has penetrated traditional industry by providing content that is both entertaining and informative. The podcast has capitalized on rising interest from traditional audiences by going the extra mile to include and educate them. For “The Aggregated”, spreading awareness about Web3 technologies has meant introducing basic concepts that are integral to Web3’s technical, financial, and monetary foundations.
In addition to educating its listeners, “The Aggregated” regularly offers beginners proactive measures that they can take to get involved in Web3 ecosystems. Very often, new project and ecosystem representatives join the podcast to share official community channels that are free to join, as well as opportunities to participate in rewards programs, earn tokens and NFTs, and begin forming a social network within Web3.
As far as “The Aggregated” is concerned, the Web3 party is just getting started, and there’s no better time to join in and get ahead of the curve. X users can tune in every Friday at 3pm UTC on QuickSwap’s official X account to learn about the latest news and developments across all of Web3. Happy listening!
