iF Design Awards 2024

Samsung Receives 75 Accolades at iF Design Awards 2024

Samsung Electronics Co., Ltd. today announced that it received a total of 75 awards at the International Forum (iF) Design Awards 2024, a prestigious German international design competition. Included among the honors were two Gold Awards for Samsung OLED TV (S95C) and the packaging of the Galaxy Z Flip5 Maison Margiela Edition.

Founded in 1953 as Die Gute Industrieform e.V., the iF Design Awards evaluates a comprehensive range of factors, including differentiation and impact, across a total of nine categories: Product Design, Packaging Design, Communication Design, Interior Architecture, Professional Concept, Service Design, Architecture, User Experience (UX) and User Interface (UI).

“The design of consumer electronics plays a critical role in how users experience these products, and these awards signify the continual progress Samsung has made in this area,” said TM Roh, President and Head of the Corporate Design Center at Samsung Electronics. “While we continue to prioritize design that is essential and faithful to the purpose of the product, moving forward, we will harmonize with consumers’ changing lifestyles and elevate their experiences through sustained design innovation.”

 Gold Awards for Two Innovative Products

The OLED TV (S95C) brings an ultra-slim thickness of 9.9mm, which minimizes the gap when installing the TV, thereby allowing it to be closely attached to the wall. This enhances the quality of the space while maximizing users’ immersive audio-visual experiences with the applied Dolby Atmos, which provides realistic, three-dimensional sound.