FedEx is gearing up to enter the ecommerce arena with its own online shopping platform called “fdx,” set to launch later this year. The delivery giant unveiled its plans on Sunday, pitching fdx as a soup-to-nuts ecommerce solution for sellers, providing tools and services for reaching shoppers, fulfilling orders, managing returns, and everything in between.
At first blush, it sounds an awful lot like a certain trillion-dollar ecommerce behemoth we all know. But FedEx believes its unmatched logistics insights can give fdx an edge. The company says the data-powered platform will leverage its delivery expertise to optimize the buying and selling process from start to finish.
