The window that pops up when you log on to your site is a tool that needs to be used with surgical precision.
One wrong decision and it discourages visitors who might have become customers of your business. But with the right approach, such an element can dramatically increase site conversion rates, bring back departing customers, and improve brand reputation. Let’s figure out how to add a popup to your site and get the most out of it.
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How it works
This kind of advertising is also called a pop-up, which means “popping up” in English. It represents a square or rectangular window, designed to attract and hold the user’s attention. And the tools of the wording and animation allow you to create objects of arbitrary shapes, including round, oval, hexagonal, and even changing when you hover your cursor.
When used wisely, a pop-up window helps to:
Increase conversions. The best way is to show your best offer on top of the others. The likelihood of a targeted action being taken will increase.
Attract subscribers. Give people motivation, and they’ll leave contact information for newsletters and other forms of contact.
Inform your visitors. This should be important information that can influence the behavior of potential customers.
