Global technology brand HONOR has outlined its new brand strategy as it kicks off the year as a fully independent company. During a live-streamed event, George Zhao, CEO of HONOR Device Co., Ltd unveiled a slate of new products for 2021, including the HONOR View40 smartphone, which boasts superior technology and an advanced display to delight the senses. The occasion also saw the unveiling of HONOR’s new slogan, “Go Beyond”, which describes the company’s ambition to become a global iconic tech brand by offering innovative, high-quality products with proven reliability.
