Sony is leveraging its “3R Technology” – Reality, Real-time, and Remote – to inspire Kando (emotion) through the power of entertainment, and also provide the assurance that supports these experiences. Sony’s presence at CES 2021 is structured around 12 topics showcasing how these 3R technologies are contributing to the latest developments in areas such as Tools and Solutions designed to empower content creation; Immersive Entertainment Experiences; Technology for a Better Future.
Exhibit Overview
For Creators
Table of Contents
Empowering Tools and Solutions
Virtual Production with Volumetric Real-World Capture
Sets and locations for film/TV production are captured as 3D volumetric point cloud data, then processed and rendered by Sony Innovation Studios’ “Atom View” software and displayed as a background image on a Crystal LED display for real-time virtual production.
Madison Beer Immersive Reality Concert Experience with Real-time 3D Creation Technology
Epic Records singer-songwriter Madison Beer is collaborating with Sony Music Entertainment (SMEI) and Verizon to create an immersive reality music showcase that reimagines the concert performance experience for viewing across digital platforms. Using the latest innovations in real-time 3D creation technology, she has been transformed into a highly realistic avatar and will perform a medley of her latest songs in a virtual recreation of Sony Hall.
360 Reality Audio Music Production Tools
Sony and Virtual Sonics, a music software development company, have developed the 360 Reality Audio Creative Suite, a tool for creating 360 Reality Audio-compatible music that realizes a spatial sound field.
It enables creators and artists to easily express their music in a 360 spherical field using their existing production platforms.
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