Xbox Chief Phil Spencer Emphasizes Mobile as Key for Audience Growth
Phil Spencer, the head of Xbox, has shed light on the ongoing acquisition of Activision Blizzard, emphasizing that the deal is primarily driven by a desire to strengthen Xbox’s presence in the mobile gaming sphere.
In an interview with Eurogamer during Gamescom 2023, Spencer articulated Xbox’s strategic intent to establish a substantial mobile presence. He underscored that the $68.7 billion acquisition of Activision Blizzard is fundamentally rooted in the company’s mobile capabilities.
Spencer stated, “The reason we’re in the acquisition discussion with Activision Blizzard King is around their mobile capability. Because it’s just something we don’t have. We obviously already have Call of Duty on our platform, we already have Diablo on our platform. So it’s not about new games that Xbox players don’t have access to today. It is about a capability on mobile, and some broader ambitions that we have on the largest gaming platform, which is mobile phones.”