The event is another milestone for Apple as it strives to adhere to its product launch calendar, which normally includes spring, summer, and fall events. Apple converted their Worldwide Developers Conference into a virtual event in June 2020, as the pandemic took hold, with slickly edited videos replacing live sessions. Thus far, it appears as though the recipe is working. Apple’s sales and profits have continued to soar to new heights.
Apple has also stated that demand for new processors built to serve as the microprocessing brains for its iPads and Mac computers has continuously exceeded supply, with over $12 billion in anticipated pent-up demand in the last year. “Customer satisfaction is at an all-time high,” Apple CEO Tim Cook stated in January during a conference call with financial analysts. He stated that the technology is assisting in acquiring new clients in addition to upgrading existing ones.
