YouTube is reportedly paying podcasters to create video versions of their shows. According to the article, YouTube is offering $50,000 to individual shows and up to $300,000 to podcast networks to fund filmed episodes and other video-based content.
Despite being a video site, YouTube is also home to a number of prominent podcasts, including the H3 Podcast, Full Send Podcast, and Logan Paul’s Impaulsive. Additionally, it aided in the expansion of the contentious Joe Rogan Experience, which Spotify acquired exclusive rights to in 2020.
YouTube has made tiny strides toward delighting its listeners. It began allowing all Canadian users to listen to audio without having to open the app in October, a capability previously reserved for YouTube Premium customers. Simultaneously, YouTube hired Kai Chuk to manage its podcasting initiatives. Although Spotify already allows video podcasts, enticing big shows to create ancillary films that are maybe exclusive to the platform might help the platform grow an audience that is interested in more than just music.
