PRODUCT DESIGN CHALLENGES.
Product design helps users cope with problems. It creates the shortest route to loyal customers, who quickly become “advocates” for the brand. Product design isn’t always about beauty and convenience. People care about solving their problems, and the positive vibe of a cool interface will quickly dissolve if users realize the product is useless. The development team must make sure that people get involved in the familiarity of the digital project and do not lose touch with it.
