In this article, we look only at designers who work with projects in the digital world. They create apps, portals, games, and other interactive things. The specialist and the product merge into one, and the designer has an intuitive sense of what the project is missing and how to fix it. A product designer doesn’t necessarily have to have the skills of a UI/UX designer. He works at a different level and doesn’t have to spend hours in a graphics editor or cloud platform, selecting gradients and colors for the background.
A specialist in this niche helps research the target audience, identify the problem and find an effective solution. He constantly interacts with the people who will use the product regularly. A UI/UX designer needs only to find a graphic embodiment for a digital project, while a product designer makes sure that the interface is used by all the members of the target audience and gets involved in the life of the brand product design company FLYNN. Specialists who want to work in this niche will have to work with analytics and big data, test hypotheses, and interact with users. The profession of product designer has appeared relatively recently, but it has already managed to become surrounded by myths. There is an opinion that one specialist can replace a whole staff of marketers, web analysts, and PR managers. Designer operates with numbers and can develop a concept of promotion, but only at a basic level. He can not deal with all tasks at once. Especially if he works in a large company. The product designer is the link that sets the big mechanism in motion. He interacts with developers, analysts, and marketers, and they work together on the project. Imagine that a customer came to the company and wanted to create an app with a rating of car service stations in a certain city. Such tasks don’t end a month after they start. A team of different specialists will have to constantly improve the product and make it more user-friendly. This applies to appearance, usability, and features. The product designer will test the mechanisms of operation, find weaknesses and handle feedback from users. They will be able to share their problems, and the specialist will do his best to eliminate them in a short time. It’s safe to say that product designers are the backbone of the project. They are a strong foundation that securely fixes the building and keeps it from falling apart during a hurricane. People can shelter indoors and stay out of the middle of the storm. That’s how a digital product helps solve important problems.
