TikTok Kills TikTok Now Feature in Retreat from BeReal
TikTok, the popular social media platform, has announced the discontinuation of its TikTok Now feature, which closely resembled the app BeReal that gained popularity in 2022. Users recently received notifications stating that parent company ByteDance is “updating the TikTok experience and discontinuing TikTok Now,” as revealed in screenshots shared by several individuals, as reported by The Verge.
BeReal, named Apple’s iPhone app of the year in 2022, had captured significant attention but has experienced a decline in buzz lately. The app took a unique approach compared to its competitors by sending notifications at various times each day, encouraging users to quickly share photos taken simultaneously with their device’s front and rear cameras. The aim was to foster spontaneous content creation while focusing on interactions with friends.