Advances have also enabled merchants who rely on banks and payment providers to deliver a true omni channel portfolio of digitally enabled products where network and terminals, POS payments, online payments and merchant acquisitions work together seamlessly. Consumer needs are met, and companies are afforded a competitive advantage.
However the complex needs of many organisations – specific payment methods, head office and store level backend integration, reporting requirements and value added services – make it difficult for some payment providers to offer a true omni channel experience. Overcoming these challenges means building strategies that meet those needs at every stage of the journey.
