Improve brand reputation. A complex task that requires fine-tuning of marketing tools and interaction with other referral channels.
Table of Contents
What popups are like
One of the first tools was the windows that pop up immediately when you open a page. Today, they are considered ineffective – many browsers and ad blockers turn them off, protecting visitors from annoying spam. Other types of windows are considered good examples today:
Scrolling – appears when the page scrolls to a certain point. Usually shown if the visitor has quickly scrolled through the entire site and was not interested in the content – you can generate for him an exclusive offer;
Timing – popup after a certain time. The reverse situation – the user’s attention is captured, it remains to show him your proposal;
Clickable – comes up at the click of a button. Simplify registration or offer the most convenient way to contact;
Closing – popup when you try to close the site. One more chance to show the final offer. This tool should be used very carefully – it causes the most annoyance.
The rules for effective pop-up advertising
The advantage of the popup window is that it can be an effective way to address the website visitor. With its help, you can increase conversion rates, promote your products and attract new subscribers.
The disadvantage is that the popup is often annoying – too intrusive advertising will scare away the user who prefers to close the page.
