The Best Popup Tool Options in the Market According to Usability & Ease of Use

The Best Popup Tool Options in the Market According to Usability & Ease of Use

The window that pops up when you log on to your site is a tool that needs to be used with surgical precision.

One wrong decision and it discourages visitors who might have become customers of your business. But with the right approach, such an element can dramatically increase site conversion rates, bring back departing customers, and improve brand reputation. Let’s figure out how to add a popup to your site and get the most out of it.

How it works

This kind of advertising is also called a pop-up, which means “popping up” in English. It represents a square or rectangular window, designed to attract and hold the user’s attention. And the tools of the wording and animation allow you to create objects of arbitrary shapes, including round, oval, hexagonal, and even changing when you hover your cursor.

When used wisely, a pop-up window helps to:

Increase conversions. The best way is to show your best offer on top of the others. The likelihood of a targeted action being taken will increase.

Attract subscribers. Give people motivation, and they’ll leave contact information for newsletters and other forms of contact.

Inform your visitors. This should be important information that can influence the behavior of potential customers.

Improve brand reputation. A complex task that requires fine-tuning of marketing tools and interaction with other referral channels.

What popups are like

One of the first tools was the windows that pop up immediately when you open a page. Today, they are considered ineffective – many browsers and ad blockers turn them off, protecting visitors from annoying spam. Other types of windows are considered good examples today:

Scrolling – appears when the page scrolls to a certain point. Usually shown if the visitor has quickly scrolled through the entire site and was not interested in the content – you can generate for him an exclusive offer;

Timing – popup after a certain time. The reverse situation – the user’s attention is captured, it remains to show him your proposal;

Clickable – comes up at the click of a button. Simplify registration or offer the most convenient way to contact;

Closing – popup when you try to close the site. One more chance to show the final offer. This tool should be used very carefully – it causes the most annoyance.

The rules for effective pop-up advertising

The advantage of the popup window is that it can be an effective way to address the website visitor. With its help, you can increase conversion rates, promote your products and attract new subscribers.

The disadvantage is that the popup is often annoying – too intrusive advertising will scare away the user who prefers to close the page.

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To get the most out of the popup’s advantages and mitigate its disadvantages, you need to focus on the following rules:

Relevance. If the user is reading about repairing turbochargers, he is unlikely to be interested in auto-cosmetics, even if they are sold on the next page.

Pleasant visuals. Popup should match the overall design concept of the site. You also need a simple harmonious interface – help the user to click on a link, but do not prevent the window to close, if he wants to.

Unobtrusiveness. If a visitor closes the ad in the first go, it is unlikely he wants to see the same appeal on all the other pages of the site. There is also no need to spam windows at the opening, scrolling, and closing – once is enough.

Presence of an appeal. Advertising should push to a simple action – register, read the terms and conditions of the action, and go to the product card.

How to add a popup window

The most complicated way is to create it yourself. You can create it using simple markup tools such as HTML and CSS. If you need a modal window that selects the right moment to appear, collects user information, and adapts to the visitor’s behavior, you will need to add some JavaScript and jQuery.

Fortunately, today you don’t have to be a programmer or a layout designer to add a pop-up window to your site. For this there are ready-made plugins with easy configuration in the graphical menu – you just assemble them from ready-made elements according to the principle of the constructor. We chose the following services to create a pop-up.

Getsitecontrol. A lot of ready-made popups are embedded into the site with a single line of code – ads, polls, social networking buttons, feedback offers, and so on.

Claspo. A popup tool aka builder with a huge library of blocks, buttons, and other functional elements. It is oriented to email subscriptions, but you can create clickable links.

AddThis. Totally free, but quite a complex service for creating popups. If you want to use it, you will need to know the basics of the layout.

Sumo. The free version has customizable newsletter subscription boxes. The paid version has many tools, including targeting, customization, and analytics.


A popup is an effective but very sensitive marketing tool that requires careful handling. Before adding it to your site, work out the concept in detail, paying attention to graphics, the relevance of the appeal, and unobtrusiveness. The rest – is a matter of technique. To create a pop-up, you can use a variety of plug-ins that allow you to do without writing code.


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