To get the most out of the popup’s advantages and mitigate its disadvantages, you need to focus on the following rules:
Relevance. If the user is reading about repairing turbochargers, he is unlikely to be interested in auto-cosmetics, even if they are sold on the next page.
Pleasant visuals. Popup should match the overall design concept of the site. You also need a simple harmonious interface – help the user to click on a link, but do not prevent the window to close, if he wants to.
Unobtrusiveness. If a visitor closes the ad in the first go, it is unlikely he wants to see the same appeal on all the other pages of the site. There is also no need to spam windows at the opening, scrolling, and closing – once is enough.
Presence of an appeal. Advertising should push to a simple action – register, read the terms and conditions of the action, and go to the product card.
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How to add a popup window
The most complicated way is to create it yourself. You can create it using simple markup tools such as HTML and CSS. If you need a modal window that selects the right moment to appear, collects user information, and adapts to the visitor’s behavior, you will need to add some JavaScript and jQuery.
Fortunately, today you don’t have to be a programmer or a layout designer to add a pop-up window to your site. For this there are ready-made plugins with easy configuration in the graphical menu – you just assemble them from ready-made elements according to the principle of the constructor. We chose the following services to create a pop-up.
