The ad-supported tier of Netflix will not include everything at launch
Netflix’s forthcoming ad-supported product will not feature all of the content available on the streaming service now, according to officials during the company’s Q2 2022 earnings interview video.
“Today, the vast majority of what people watch on Netflix, we can include in the ad-supported tier,” Netflix co-CEO Ted Sarandos said. “There are some things that don’t — that we’re in a conversation about with the studios on — but if we launched the product today, the members in the ad tier would have a great experience. We will clear some additional content, but certainly not all of it, but we don’t think it’s a material holdback to the business.”
“It’s certainly a nice to have,” said CFO Spencer Neumann. “But it’s not a must-have. As Ted says, we can launch today without any additional content clearance rights. Hopefully, we can supplement that, but we’ll be disciplined in what we do.”
We’ll have to wait and see what’s missing from the ad-supported tier, which Netflix announced on Tuesday it plans to debut in early 2023. The future tier would be less appealing if you couldn’t watch Netflix shows like Stranger Things or Bridgerton.