The transaction is reported to be worth $310 million. It may have been worth more, according to Spanish publication SPORT, if the team had a higher percentage of “registered” fans – supporters who granted the club access to their names, emails, and other personal information. According to the estimate, only about 1% of the club’s 350 million followers are registered.
Spotify will utilize its sponsorship to “amplify the work of musicians” at Spotify Camp Nou, according to a statement from Alex Norström, Spotify’s chief freemium business officer.
