“Spotify is collaborating with Barça to utilize our in-stadium access to elevate artists and facilitate discovery,” Norström stated. “For instance, by utilizing dynamic digital displays to highlight and geo-target relevant artists to Barça’s global television audience. While viewers in Europe may get a message about a certain artist, viewers in India may see a message that is more locally relevant.” This could suggest that Spotify will invest in those dynamic digital stadium advertisements that alter according to your location and the channel on which you’re viewing the game.
However, that is the extent of Norström’s disclosures regarding the relationship, and he said that Spotify is investigating “additional exciting aspects” that will be revealed later this year.
