Spotify has acquired the naming rights to FC Barcelona’s colossal stadium
Camp Nou, one of the world’s most recognizable soccer stadiums, is being renamed as Spotify Camp Nou as part of a sponsorship arrangement with Spanish soccer club FC Barcelona that grants Spotify the stadium’s naming rights. Spotify’s logo will also appear on the men’s and women’s teams’ shirts for the next four seasons, beginning with the 2022/23 season.
The agreement must still be approved by FC Barcelona’s Extraordinary Delegate Members Assembly in a vote scheduled for April 3rd. It is expected to pass, considering FC Barcelona is heavily in debt and attempted to sell a stake in its media production section last year.