The store has a large display of TVs in the TV section divided into 4 clusters. The TV experience is where a customer can choose a cluster of TVs and Sharaf DG sales staff will play a content of customer’s choice from select content available on the Sales Tool.
Nilesh Khalkho added “Creating an experience where a customer can choose a TV based on comparison of performance of display we believe will help customers arrive at a purchase decision”
Being a customer-focused organization, DG Help Service Centre Hub manned by Sharaf DG staff has been expanded. Sharaf DG believes in after sales service to its customers. Now it operates the Authorized Service Centres of leading brands like Apple, Sony Vaio and Lenovo and Samsung will open shortly. DG Help also provides Out of Warranty Support for all major IT and Mobile brands with a turn around time of 1 day. DG Help provides specialized support of Data Recovery to Consumers and Enterprise clients. We have Class 100 clean work bench and other sophisticated devices to recover data from any type of storage medias and configurations
Sharaf DG has also introduced a new concept of DG @ Business a Retail to Business, initiative which will serve the growing needs of small and medium sized businesses. Starting from Biometrics Access Control, Infrastructure Monitoring & Security including CCTV surveillance & Firewall Security, Networking, IP Telephony, Print Solutions, Board Room & Class Room Solutions, UPS, Server & Storage Solutions to business desktops, laptops and workstations of various form factors catering to various industry segments; the whole range of products and solutions can be experienced here.
One of the other attractions is the Photography Wall experience a perfect example where Inspiration can help customers choose SLRs. Only when customers see great photography results from SLRs will they be able to understand the real benefit of SLR over any other form of photography whether using still cameras or smartphones. We also help customers discover few products on their own, this happens when they lift a product in the featured area and voila they see features of the product.
