Sharaf DG store at Times Square Centre boasts of one of the biggest Gaming Walls in Middle East a real treat for customers who love Gaming. Customers can choose from a list of games using the selection console and enjoy a game with a friend or with a ever present Sharaf DG employee.
Dotted across the stores is an impressive array of Digital Screens mounted on retail area tables. Sharaf DG staff cast product content, offers and videos on these retail area screens to engage with customers and help them choose the right product.
Nilesh Khalkho added “All Sharaf DG staff now carry a tablet which is loaded with the Sharaf DG Sales Tool, an assisted selling application which helps the Staff engage with the customers, search for products, provide features, cast product details to Retail Area Screens which are placed in each category. Sharaf DG staff can now invoice products, collect payment, unbox products at the yellow colored tables called Tech Bench. So as a customer you can checkout easily in the new Sharaf DG store. Our sales staff is truly empowered to sell more and sell better.”
A unique feature in the store is the concept of Automated Vending Machines used for dispensing Laptops, Tablets, Mobiles and Cameras. The Vending Machines in Sharaf DG are the largest in the world. The Laptop vending machine is a one of its kind in the world. The purpose behind the vending machine is to reduce the time it takes to service a customer. The vending machines are a sight to watch with a robotic arm actually moving in and moving out picking stocks.
The Headphone section and the DG+ Demo rooms, are a treat for audiophiles. The Headphone experience helps customers discover a product and at the same time check out how they look using the product.
DG+, the Audio Video Experts will help customers experience different products before they choose one for their dream home.
