Even while it would not make much sense for Rivian to try to break into the e-bike industry when the firm is still in the red, the company has a strong case for doing so. Even before the epidemic, the cycling industry was expanding because of the popularity of e-bikes. Electric bikes, in fact, have regularly outsold electric automobiles and trucks. It’s no surprise, given that they’re substantially less expensive to make and hence less expensive for customers to purchase. Rivian may need a bike to become successful sooner.
