Netflix, marking the one-year anniversary of its ad-supported plan, has unveiled a significant enhancement for its affordable tier – the ability to download TV shows and movies. In a blog post by Netflix’s President of Advertising, Amy Reinhard, the streaming giant revealed that downloads will be “available by the end of the week.”
This new feature will be introduced in all 12 regions where Netflix’s ad-supported tier is available, including the US and UK, within that timeframe. Interestingly, Netflix clarified that the downloaded TV shows and movies in this tier won’t include ads; they will offer the same ad-free experience as its higher-priced plans.
Notably, this move will position Netflix as the sole ad-supported streaming service that permits users to download content from its library. Many of Netflix’s competitors, such as Disney Plus and Max, also offer ad-supported tiers, with Disney Plus recently launching its ‘Standard with Ads’ plan in the UK and Europe.
