Meta’s Threads App Boosts Namesake Threads App to Top of App Store Charts
The launch of Instagram’s Threads app coincidentally led to a surge in downloads for another app called Threads, which is a Slack alternative that has been around since 2019. According to estimates shared by Data.ai, the Threads app saw over 880,000 downloads on iOS between July 6th and July 12th. Prior to this period, it had only experienced minimal downloads, but it suddenly became the 52nd most downloaded app globally in the App Store. It even reached the top 10 in several European Union countries, including Germany, Spain, and Italy. This popularity could be attributed to the unavailability of Instagram’s Threads app in the EU, as Meta has started blocking users attempting to access it through a VPN.