This isn’t the first time Meta has faced fines from the EU. The Irish Data Protection Commission (DPC), which regulates Meta’s EU activity, has issued several penalties to the company in the past year and a half. In September, the DPC fined Meta €105 million ($402 million) over Instagram’s child privacy settings, and in November, it issued a €265 million ($277 million) penalty for reportedly failing to protect users against data scraping. It remains to be seen whether Meta will be able to successfully appeal this latest ruling, but if it loses, it could potentially lose a significant amount of revenue as people see fewer personalized ads that they are likely to click on.
