Intel Rebrands Processors: ‘i’ Goes Away, ‘Ultra’ for Higher-End Chips
Intel is revamping its processor branding, aiming to simplify its naming conventions and make it easier for customers to understand. The change will take effect with the upcoming Meteor Lake generation of processors, as Intel moves away from its traditional “i3/i5/i7/i9” branding and adopts a more straightforward “Core 3/5/7/9” concept. This move is in response to customer requests for simpler processor names, and Intel believes it will provide better alignment with their needs. The rebranding will be reflected in written text and on the product badge.