Hundreds lined up Thursday night to get their hands on the newly released Samsung Galaxy S6 and Galaxy S6 edge. At the stroke of midnight, consumers from across the UAE rushed into Samsung brand stores at Dubai Mall and Mall of the Emirates to purchase the new flagship phones at the moment of their global release on April 10. To give back to fans of the brand, Samsung Gulf Electronics also gifted the first customers at each store with a voucher for Samsung accessories.


“Our loyal customers came out in force this weekend, and we shared in their excitement. The Galaxy S6 and Galaxy S6 edge entirely redesigned Samsung’s Galaxy S series, and it is gratifying to see how quickly our new devices resonated with people in the UAE. If the opening weekend is any indication, we expect to see strong demand for these devices in the weeks to come.” said Mr. Hayssam Yassine, Head of Telecommunications Group at Samsung Gulf Electronics.