In the latest development of its emerging consumer brand, Huawei – a leading global information and communications technology (ICT) solutions provider – unveiled the highly anticipated Ascend P7 at a Gala event in Dubai. The announcement marked the regional availability of the smartphone, which is now available from major retails in the UAE.
Building on the success of its predessor, the new 4G LTE-enabled smartphone redefines smartphone excellence with an array of innovative features, ultra-fast connectivity and easier navigation, all brought together in a new stunning design. Boasting a 5-inch full high definition display, incredible 8MP front-facing and 13MP rear-facing cameras and the latest intuitive Emotion UI 2.3, the Huawei Ascend P7 gives consumers an electronic edge.
“Today Huawei has continued to push the boundaries of what is possible. The Ascend P7 challenges existing industry standards by redefining smartphone design, camera experience and connectivity, providing consumers with a truly innovative and premium smartphone,” said Ashraf Fawakherji, Vice President of Huawei Device Middle East. “We are confident that regional consumers will react well to the introduction of the Ascend P7 because of the host of incredible software and design features that are included in the device. Never have we been more proud of a smartphone that embodies our ‘Make it Possible’ mantra.”
Huawei completely redesigned the Ascend P7 from the inside out, significantly improving the performance of the smartphone’s hardware and software to redefine user experience. Only 6.5mm in width, the Ascend P7 sets a new record as one of the slimmest 4G LTE smartphones in the market, available in array of colors including black, white and pink.