The rebranding of HBO Max to ‘Max’ has strategic reasoning behind it, as it nods towards a more expansive array of shows, movies, and other content. The decision to remove HBO from the platform’s name has reportedly been driven by concerns from executives that keeping the brand could weaken its association with quality content. However, the move has also been criticized for stripping away the name value of HBO and the level of quality that has been associated with the brand for decades.
