HBO Max Rebrands as ‘Max’ Ahead of Discovery+ Merger on May 23rd
HBO Max to be rebranded as ‘Max’ and integrate with Discovery+ on May 23rd, according to Warner Bros. Discovery (WBD). The move will see content from Discovery+ being incorporated into the platform, making it more of a one-stop-shop for users, although Discovery+ will remain a separate service in the US. WBD CEO David Zaslav has suggested that the company plans to include sports and other live content in the coming months, with more than 40 new titles and TV show seasons being added each month. The rebranded platform will have a new video playback experience, personalized content, and a default kids profile with parental controls for new subscribers. Existing users’ data, preferences, and account info will migrate seamlessly over to Max, and current subscribers will have access to their current plan features for at least six months after the launch.