Goodyear Unveils Revolutionary 90% Sustainable Tires with Traction Tracking Technology at CES 2023

Goodyear Unveils Revolutionary 90% Sustainable Tires with Traction Tracking Technology at CES 2023

Aside from having a smaller carbon footprint, the 90% tyres are said to have a lower rolling resistance than the company’s test reference tyres, which translates to improved gas efficiency and longer EV ranges. Four distinct varieties of carbon black derived from organic and inorganic sources are among the new materials, as are soybean oil and rice husk silica, post-consumer polyester, and bio-renewable pine tar resins.

“Last January, we announced a 70% sustainable-material tyre, and while we celebrated this accomplishment, we knew it laid the groundwork for us to continue pushing forward,” said Chris Helsel, senior vice president, global operations, and chief technology officer.