Goodyear is returning to CES with an astounding incremental improvement – 90 percent sustainable materials will be used in this one! Huzzah! A whopping 20% greater sustainability!
According to Goodyear, the 90% mix has already been tested and authorised for road usage by the Department of Transportation. The business is still working with its supply chain partners to obtain enough precursor materials to commercialise them, with the goal of developing a completely sustainable mix by 2030.
