Eurostar Group, the leading digital and consumer technology innovator in the Middle East, has announced a strategic partnership with UK-based mobile brand, Fly. in the GCC and Africa. In a launch event held in Dubai, UAE, the leading consumer electronics giant introduced a wide range of innovative Smartphones branded “Fly by Eurostar”. The new product range, a series of power-packed ultra-stylish mobile phones, will be seen across retail outlets in the first quarter of 2014.
Having established a strong leadership across Russia, Ukraine, CIS and India, the UK-based mobile brand is all set to make its foray into the Middle East through its strategic association with Eurostar Group. The technology innovator offers a wide range of unique devices across all categories: featured phones, smart phones and tablets.
Speaking at the launch of “Fly by Eurostar”, Mr. Raju Jethwani, Chairman of Eurostar Group,Dubai. said: “Our Partner Fly is known for its innovative technology and style, having established a clear leadership in many countries. The Quality, functionalities, features, style and performance will exceed the consumers’ expectations. We are delighted to associate our brand with Fly in this region and are confident that together we will ensure its wide-acceptance here.”
“The launch of “Fly by Eurostar” marks the Group’s foray into the smartphone category and reinforces our focus on the smart technologies. We believe the association of our brand and their powerful product range on offer will take the Group to new heights of technology innovation. We are excited to take this partnership to the expected level and serve our customers with the best product quality all the time” says Mr.Youssef Saidi Group COO of Eurostar Group,Dubai.
