Saudi Arabia
The consumer appliance industry is expected to continue to see growth in Saudi Arabia based a number of factors including a growing population as well as increased participation of women in the workforce. In addition, according to the UN, Saudi Arabia’s total energy consumption per capita is more than 3 times higher than the world average causing growing concern among the Saudi population around energy efficiency.
Beko’s current range of smart, green next generation products makes it well-positioned to address these energy-efficiency concerns in Saudi Arabia. The Saudi Energy-Efficiency Center (SEEC) continues to make efforts to reduce energy consumption, and Beko is ready today to meet this initiative. Beko’s innovative technology has been awarded A+++ energy efficiency rating, making Beko products the best in class for energy efficiency, and producing an average 70% energy saving across cooling and laundry categories.
UAE
The UAE is experiencing a trend towards more energy-efficient and sustainable products as more consumers focus on energy conservation when purchasing appliances for the home. The UAE government encouraged more green initiatives in 2016 which has raised awareness about energy-efficient products. In fact, energy efficiency was one of the top three influences on consumer purchasing decisions in 2016. Beko products are among the best in class for energy efficiency, boasting an A+++ efficiency rating for cooling, laundry and dishwashers.
The UAE is also experiencing a growing focus on healthy diets and nutrition and, as a result, more consumers are likely to focus on buying appliances to help them eat more healthily. According to the World Health Organization, 37% of the population in the UAE is obese or overweight.
Incorporating hero technologies such as Active Fresh Blue Light and Everfresh+ which can extend the freshness of your food by 10-30 days, Beko cooling products allow consumers to lock in more nutrients and maintain the nutritional value of food for longer. Beko small domestic appliances such as the new Vacuum Blender, which reduces oxidation, and the Slow Juicer, which gently crushes rather than chopping fruits and vegetables, also help to maintain the maximum nutritional value of juices and smoothies.
Table of Contents
Discuss other innovations from the company?
Our R&D department are constantly developing new hero technologies to make people’s lives as easy as possible.
Beko recently announced its range of HomeWhiz connected home appliances at IFA Berlin.
