Automobili Lamborghini has achieved a record of September in terms of commercial results with 738 units delivered to customers in one month: its best September ever.
Despite a difficult year marked by the Covid-19 pandemic, Lamborghini has adopted opportunities to reorganize and manage a business in the context of a new ‘normal’. Although the company was the first in the automotive sector to close production and offices, putting people safety first, a dynamic return to business following the seven weeks’ closure saw a rethinking of its medium-term business strategies.
A consistently positive trend over the last three months resulted in 2,083 units delivered to customers in the third quarter of 2020, illustrating the energy with which Lamborghini responded to a period of new challenges.
The reopening saw the launch of three new models: the Huracan RWD Spyder, the Sián Roadster, and the Essenza SCV12. The Italian super sports car company achieved important production milestones with 10,000 Urus and Aventador produced, as well as continuous growth on social media channels and the launch of a cultural project to support the country: With Italy, For Italy.