ASUS is broadening its desktop presence in the UAE with a new wave of PCs that stretches from serious gaming rigs down to no-fuss family machines. The refresh covers home, gaming and flagship performance tiers, and much of it is on sale right now.
Anchoring the top end is the AMD-powered ROG GM700TZ, which ASUS positions as its premium tower for gamers, creators and enthusiasts who want headroom for demanding workloads. A step down, the TUF Gaming TM500MH targets mainstream players with a tougher, more compact chassis, again built around AMD Ryzen silicon — the sensible pick for anyone who wants solid 1080p or 1440p gaming without paying flagship money.
For households that just need a reliable computer, the ASUS V501 towers (the V501MV and V501SV) start at AED 3,399, while the V400 all-in-one series is available now in both 23.8-inch and 27-inch sizes for buyers who’d rather not deal with a separate box and cables. It’s a familiar ASUS strategy: cover every price point and let the ROG and TUF branding do the aspirational heavy lifting.
ASUS hasn’t detailed full specifications for every configuration — GPU options in particular will matter to gamers weighing the ROG and TUF models — but availability is the headline here. Select models are already stocked through the ASUS eShop, Sharaf DG, Jumbo and Amazon, with the exact retailer depending on the model. Pricing beyond the AED 3,399 entry point will vary, since ASUS notes it only sets a recommended resale price and leaves final numbers to retailers.
The takeaway: ASUS is betting that a single, broad desktop range — family all-in-ones and budget towers on one end, AMD gaming machines on the other — is the way to stay front of mind for UAE shoppers whether they’re buying their first PC or their next gaming upgrade.
