KnowBe4 has signed a multi-year strategic collaboration agreement with Amazon Web Services, and the framing tells you where enterprise security is heading: the company says it now has to protect a workforce made up of both humans and AI agents.
The practical upshot for customers is procurement. KnowBe4’s products are now available in AWS Marketplace, which lets organizations buy, deploy and scale the security-awareness vendor’s tools through their existing AWS billing and provisioning rather than standing up a separate purchasing process. That’s the sort of plumbing that rarely makes headlines but tends to decide which security tools actually get rolled out.
The timing is deliberate. KnowBe4 points to a threat landscape reshaped by generative AI — social engineering that’s harder to spot, convincing deepfakes, and “shadow AI,” the unsanctioned tools employees quietly wire into their workflows. As companies hand more tasks to autonomous agents, the attack surface stops being just the people in the building.
“Today’s workforce consists of both humans and AI agents working side by side, and securing both is the defining challenge of this moment,” said Marco Muto, SVP of Strategy at KnowBe4. “We’re jointly investing in the go-to-market, our technology, and the broader industry ecosystem to ensure our customers have what they need to stay ahead of an evolving threat landscape.”
For now, the specifics of that joint technology investment are thin — the announcement leans more on Marketplace availability and a shared go-to-market than on any concrete new product. The interesting test will be whether “securing AI agents” becomes a real product category with tools to match, or stays a marketing frame bolted onto familiar phishing-simulation and awareness-training software. Either way, a big cloud provider and a well-known security-awareness brand aligning around the same pitch is a signal worth watching.
