“Arabian Automobiles Company has been our partner for over 50 years, and the opening of the Retail Concept showroom marks a major milestone in our long-standing partnership. This new and innovative retail concept reflects the diversity in customer expectations and aims at improving customer service and ensuring a globally consistent brand experience that complements modern lifestyles. Placing our customers at the center of everything we do, the showroom will ensure a more digital and customized experience for them pre, during, and post a sale.” said Thierry Sabbagh, Managing Director – Nissan Middle East.
