Levi’s has announced that it will be partnering with digital model studio Lalaland.ai to incorporate AI-generated models alongside human models in its advertising campaigns. The move is being framed as part of the company’s “digital transformation journey” towards diversity, equity, inclusion, and sustainability.
While the initiative sounds noble on the surface, critics argue that Levi’s is essentially hiring a robot to generate the appearance of diversity while avoiding the cost of paying human models who represent the qualities it wants to be associated with its brand.
