When it comes to OTT platforms, the first name that comes to mind is Netflix. For those of you who have not heard of it, Netflix is an American video streaming service that started off as a regular DVD renting service back in 1997. Today, Netflix commands the lion’s share of possession in the streaming market followed closely by the likes of Amazon Prime Video and Disney+ Hotstar.
After getting a good run as a DVD rental service, Netflix introduced Video streaming and on-demand video services in 2007. The company had its first expansion to Canada in 2010 followed by a rapid expansion to Latin America. They entered the content production business in 2013 when they debuted their first original series ‘House of Cards’ which was very well received and is streamed by users even today. In January 2016, it expanded to an additional 130 countries and then operated in 190 countries.
