100 years of Mercedes-Maybach

100 years of Mercedes-Maybach

Marvelling at the centenary of an automotive icon, Mercedes-Benz celebrates the 100-year anniversary of Maybach in a surreal campaign with globally acclaimed Spanish artist, Ignasi Monreal. 

A fable of the automotive industry, Mercedes-Maybach represents an undeniable golden standard of the highest form of sophisticated luxury and excellence, with cutting-edge technology and ground-breaking design. The campaign embraces and embodies the grand vision of Ola Källenius for Mercedes-Benz, and captures the elegant past, sophisticated present and limitless future of the Maybach brand in a series of four visually stunning and classically styled artworks.