As Microsoft officially closes its acquisition of Activision Blizzard King, a new era begins for Xbox. This milestone marks a significant shift, with Xbox looking to expand its presence in the mobile gaming space. Phil Spencer, Head of Xbox, recently emphasized the need for this expansion in a bid to foster the brand’s growth. To commemorate this transition, Microsoft has launched a new marketing campaign with a “Power Your Dreams” theme. The campaign is set to run through the holiday season, making its debut with a three-minute video showcasing several highly-anticipated Xbox games.
The “Power Your Dreams” video highlights iconic titles such as Senua’s Saga: Hellblade 2, Forza Motorsport, Cyberpunk 2077, and Starfield, all contributing to the excitement surrounding Xbox’s future endeavors.
On October 19, Xbox took center stage at the Las Vegas Sphere, a perfectly suited location to showcase its iconic round X logo. During the one-minute presentation, the spotlight was on the same four games, along with the current lineup of Xbox Series consoles. For local gamers in the Las Vegas area, it was a thrilling and captivating sight on a Thursday evening.
The completion of the Activision Blizzard King acquisition after a regulatory process spanning 20 months has left many gaming enthusiasts eager to see what the future holds for Xbox. Phil Spencer, in a recent podcast, reiterated that Call of Duty titles will not become Xbox exclusives. Additionally, the integration of ABK releases into Xbox Game Pass may take some time, given the logistical complexity of incorporating numerous new teams into the Xbox ecosystem. Due to the uncertain status of the deal, it was only after October that steps were taken to bring the Activision Blizzard catalog to the subscription service.
In the long term, Xbox Game Pass subscribers can anticipate the addition of exciting new games to the lineup. Phil Spencer even mentioned several ABK franchises that are ripe for revival, indicating a promising future for Xbox gaming enthusiasts.
