Netflix’s foray into gaming comes as the Los Gatos, California-based company faces increasing pressure to diversify its business and increase its subscriber base as rivals such as Disney+ and HBO Max offer a greater competitive threat.
Responding to declining subscription numbers, Netflix cut off hundreds earlier this year and reversed its long-standing opposition to running ads on the network. Its prospects improved last week with the announcement that it added 2.4 million members in the previous quarter.
