Brand Ambassadors Help Humanize Your Brand
Humanizing a brand can be difficult. People are smart. They’re well-aware that behind whatever product or service your business is offering there needs to be a profit to remain in business. That’s why the implementation of a brand ambassador program can actually help humanize your brand more than any other marketing strategy you come up with.
Brand ambassadors are loyal customers who have developed their feelings towards your product or service due to repeat, positive interactions. They understand what your business offers. They can speak to your customer service. they can offer insights to potential customers about the longevity of your products or services.
According to data from AdWeek, 76% of people would rather buy a product or service posted by a “normal” person, than through an advertisement. People trust people, and your brand ambassadors can help you gain that trust faster than many other options.
Encourages Brand Loyalty
