Frequent patrons of businesses or users of products typically don’t mind being recognized for their loyalty. In fact, in most cases, they’ll welcome and encourage it. That’s a huge reason why brand ambassadors programs have been and remain so popular. By including a brand ambassador program, you’ll encourage brand loyalty as you’ll be rewarding positive business behaviors such as repeat purchases, influencing purchases, encouraging social media growth, etc.
Gives You Numerous Voices In The Community
Brand ambassadors offer your business a direct line of communication to the community they live in. You should encourage your brand ambassadors to share their feelings about your business or products as much as they can during their day-to-day life.
For example, if you’re a small boutique clothing shop ask your brand ambassadors to share posts on social media and tag your brand when they’re wearing items from your shop. Instagram even allows you to tag and link items you’re wearing, so you can incorporate a link that allows you to track referrals. You could then offer an incentive, such as if you receive 10 new clients from your brand ambassador’s post, they get 25% off their next purchase. The options are endless and up to how you want to execute your program.
Encourages Community Interaction
