As stated earlier, football clubs operate with enormous budgets and are valued at high prices. The likes of Barcelona and Real Madrid are valued at billions of dollars. However, it is good to know that their revenues may not match what they are valued for, hence the need for sponsorship contracts. It is an open secret that professional footballers earn insane amounts of money. Some of the top five highest-paid footballers of 2022 are Lionel Messi, Neymar Jr, Christiano Ronaldo, Kevin De Bruyne, and Kylian Mbappe. They earn salaries ranging from $25 million to $41 million a year. So how do teams manage to keep them plying their trade? That’s where casino deals come in handy. Since the sector is a multi-billion industry, many casinos have the financial muscle to back clubs’ endeavours.
Generally, money must be used for any football club to generate any income. Revenue-generating activities range from winning titles to advertising and selling merchandise. All these require additional funds to be achieved. In the past, casinos have proven to generate extra revenue that can be channelled to such causes. Most importantly, casinos have always co-sponsored football clubs with other companies whenever extra money is needed.
Clubs Reap Huge Benefits
As indicated before, sponsorship deals are a symbiotic relationship where each party emerges with a win. The win-win situation is more beneficial to the football clubs than casinos whose only interest is making profits. Firstly, the money is helpful when it comes to maintaining football clubs’ state-of-the-art stadiums, which ensures fans are always comfortable whenever they are watching games. Training and recreational facilities in said stadiums are built and sustained by proceeds from casino financing. Football clubs are not only about players; coaches, team doctors, and countless support staff rely on sponsor funding to earn their salaries.
