Apart from paying players, money from casinos may be used for other club activities, such as establishing football academies, which are vital to talent development among the youth. In addition, at times, casino sponsoring clubs may choose individual star players as brand ambassadors for additional advertising, which helps in improving the club’s image. So the next time your football team dons jerseys branded with casino logos, don’t lose your cool. Please remember that it is for the good of the football club and your entertainment when they score goals against your archrivals in derbies.
Bottom Line
All sponsorship contracts signed by football clubs boil down to funds, whether from casinos or other firms. Since casinos are in the market to make even more money, they will always feature in deals sponsoring footballing clubs and their activities. Although some major leagues like LA Liga are hell-bent on banning participating teams from partnering with casinos, many leagues globally favour casinos sponsoring their clubs. As it seems now, casinos are just starting to fund football teams. Nevertheless, the relationship is here to stay, and the future looks bright. Expect more casinos to sponsor teams, even from lower divisions.
