Twitter has encountered difficulties in retaining advertisers on the platform since Elon Musk took over. Reports earlier this year indicated that over 500 of the company’s key advertisers had paused their spending on Twitter. In response, Musk, the owner of Twitter, stated that the company aimed to achieve break-even status within the year.
The concerns surrounding the platform extend beyond advertisers, with some brands and users opting to abandon Twitter entirely due to worries about Musk’s approach to content moderation. These departures and the resulting instability further underscore the need for strong leadership and effective management of brand safety on the platform.
